Supported a comprehensive market study under a tight deadline

The Project

In the dynamic and rapidly evolving Software Accelerators market, the New York office of a leading consulting firm sought to conduct an in-depth market study. Their objective was to evaluate the competitive landscape and gain insights into user pain points, which are critical for shaping strategic recommendations. The firm needed access to expert profiles that could provide nuanced perspectives on the current state of the market. Compounding the challenge was an exceptionally tight deadline—our client required initial results within just one day.

Challenges and Approach

The primary challenge of this project was the urgency of the timeline. Identifying and engaging with the right experts in such a short period required a strategic and efficient approach. The consulting firm needed insights from software developers, engineers, and architects, whose specialized knowledge is often hard to access on short notice.

Dialectica responded swiftly by mobilizing our B2B Surveys team across different offices. We tapped into our extensive global network to identify and screen the most relevant and hard-to-find professionals in the software industry. This involved leveraging our cross-team and cross-office collaboration to ensure that we could cover all time zones and maximize the reach of our efforts.

Our Impact

Despite the tight deadline, our team achieved a phenomenal turnaround. Within 24 hours, we facilitated the completion of approximately 150 surveys, providing our client with the crucial insights they needed to proceed with their market study. This rapid response was a testament to our team's agility, resourcefulness, and commitment to meeting client needs, no matter how challenging the circumstances.

The insights gathered enabled the consulting firm to gain a comprehensive understanding of the competitive landscape and user pain points in the Software Accelerators market. This information was instrumental in shaping their strategic recommendations and reinforcing their position as a trusted advisor in the industry.

Through our swift and effective action, Dialectica once again demonstrated its ability to deliver high-quality insights under pressure, ensuring our clients have the information they need to make informed decisions.