Investigated the potential link between the rise of ecommerce and increased consumerism compared to traditional bricks-and-mortar retail

The Project

This project aims to investigate the potential link between the rise of ecommerce and increased consumerism compared to traditional bricks-and-mortar retail. The objective is to understand how ecommerce platforms may influence purchasing behaviors, consumption patterns, and overall consumer habits. The project seeks to uncover whether ecommerce inherently drives higher consumption due to factors such as convenience, accessibility, personalized marketing, and frictionless transactions, or if these trends are part of broader economic shifts influenced by other variables like cheaper labor and global manufacturing arbitrage. By engaging with leading academics who have rigorously studied this topic, the project will provide evidence-based insights that inform decisions related to consumer behavior, retail evolution, and market dynamics.

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Challenges and Approach

The objective is to explore the potential correlation between ecommerce and increased consumerism, in comparison to traditional bricks-and-mortar retail. The primary challenge is to identify and engage with academics who have conducted extensive research on this topic. These experts should have a deep understanding of the various factors influencing consumer behavior, including the role of ecommerce, labor cost dynamics, and manufacturing arbitrage. The complexity of the subject requires discussions with scholars who have carefully analyzed these multifaceted aspects, making the process of sourcing the right experts both critical and demanding.

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Our Impact

We addressed these challenges by utilizing its comprehensive network and specialized recruitment capabilities to connect with leading academics who have studied the intersection of ecommerce and consumerism. By targeting scholars with a strong research background and publications on related topics, Dialectica ensured access to nuanced, evidence-based insights. The efficient expert identification and engagement process facilitated timely, high-quality discussions, providing stakeholders with a thorough understanding of the factors driving consumer behavior in the context of ecommerce and traditional retail environments.

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