B2B Surveys

Empower your Decisions with Customer Insights
in B2B Markets

Whether assessing expanding to new markets, launching new products, or performing due diligence, our survey team partners with you to recruit the hard-to-find respondents, design and program the survey and collect the responses, in days not weeks. Transparency & quality assured.

Your partner for trusted & quality-assured B2B respondents

Why Choose Dialectica for B2B Surveys?

Dialectica ensures end-to-end survey delivery including custom expert recruitment, survey design & programming, live results sharing and project management.

Custom Recruitment for Representative B2B Samples

Instead of relying solely on pre-built panels or bulk mailing lists for survey distribution, we carefully identify, engage and verify specific pools of experts curated for each project needs to ensure you will have bot-free respondents.

Survey Design & Online Programming

We tailor our survey creation process to meet the specific needs of each project. With custom-designed surveys and advanced coding capabilities, we ensure relevance and precision in data collection.

Trust Enabled Through Respondent Transparency

We provide full profile visibility, allowing you to pair up each expert to their responses, as well as to conduct follow-up calls with selected experts for a powerful combination of qualitative and quantitative insights.

SurveyGuard
Quality Controls

Anti-fraud technology in place, preventing undesired behaviors like speeding or straightlining, among others, plus active monitoring and removal of low-quality responses.

Real-time Insights

Upon the survey launch, gain access to live visualization of results through dynamic and customizable dashboards. These dashboards offer the option to filter, slice, and dice the data as needed, enabling real-time, ready-to-use insights.

Use Cases for
Dialectica’s B2B Surveys

Voice of Customer

Understand current and prospective customers’ purchasing journey, needs, pain points, and what makes them loyal and satisfied.

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Strategy

Get information at scale about market shares, supply chain financials, customer preferences, competition benchmarks to support strategic decisions including market entry, product development, pricing strategies, organizational design.

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Due Diligence

Validate new value propositions or refine existing ones based on customer feedback.

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Market Intelligence

Conduct market research and understand the dynamics, trends and characteristics of any market and industry.

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Product Development

Validate new value propositions or refine existing ones based on customer feedback.

Offering unmatched client service

See what our customers say about us

"The Dialectica team did an outstanding job with our project! They sourced more than 60% of all profiles on the project and 90% for the China phase specifically. It was great working with them again.”
Project Leader, Consulting, APAC
“This B2B Surveys product is a groundbreaker. Combined with Dialectica’s expert interviews service, we are now able to access deep quantitative and qualitative insights very quickly”.
Senior Associate, Private Equity
“Being able to gather information from several top-level subject matter experts across international locations has helped me to make better decisions for the future of the business. The Dialectica team’s end-to-end help was pivotal.”
Senior Strategist, Corporate Firm

How Dialectica's
B2B Surveys Work

Step 1
Need Identification
We work closely with our clients to thoroughly understand their project needs, offering guidance on the best methodologies to follow, and providing top-tier questionnaire content advisory. This ensures that the research kicks off with the most accurate and comprehensive input.
Step 2
Expert Selection
Our dedicated team meticulously handpicks and thoroughly vets each potential expert, ensuring the most qualified and well-suited individuals participate in the survey. This careful selection process guarantees the most relevant and insightful expertise for your project.
Step 3
Survey Execution
Following detailed content design and survey programming, we reach out to our verified experts and follow up on them individually to ensure their timely participation in the survey as we build a strong relationship with them. This secures higher response rates plus enhances the quality and reliability of the collected data.
Step 4
Insight Delivery
Careful quality assurance processes are run simultaneously with fieldwork and results become available in real-time within our proprietary platform. This means having self-served raw data and presentations containing advanced analytics ready for seamless analysis that will help build actionable research outcomes.
Questions that we get asked a lot

Frequently Asked Questions

What's unique about Dialectica’s B2B survey approach?

We are not just a panel of experts. Our aim is to go beyond for our clients as a true partner in your insights journey. Meaning not only delivering top suited experts for your surveys but being involved in all of the steps needed towards building actionable quality insights.

How does undertaking a B2B survey differ from a B2C survey?

B2C surveys involve engaging with consumers of everyday products or services to gain insights into their preferences and behaviors. In contrast, B2B surveys focus on gathering information from companies and professionals within a specific field, making them less common and more challenging to conduct. This is what we specialize in.

How are you able to get access to respondents in highly concentrated customer bases & in niche markets?

Hard-to-find experts and out of the box research are at the heart of what we do. We utilize different techniques and tools to adapt to each project’s needs and its audience targets. Flexibility and innovation are key components of our approach, allowing us to effectively tailor our methods to meet the unique requirements of each project and reach the desired audience with precision.

What is included in the end-to-end proposition?

One-stop-shop with the ability to go the extra mile with expert recruitment: We go above and beyond to custom pick the right profiles for the project, and our services include content advisory, survey programming, quality assurance processes, plus customizable visualizations for easy reporting and seamless analysis on the go.

I’ve never done a B2B survey before; what are the most important success factors?

Ensuring you have the right partner helping co-create the right questions and recruiting the right respondents.

Trusted by over 70,000 business & investment leaders

Explore Dialectica’s Solutions

Calls

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Origin

Company & Market intelligence; powered by executive insights, curated analysis and AI-driven data ecosystem.

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Executive Partnerships

Your gateway to world-class advisors for origination, deal assessment, interim assignments & special projects.

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B2B Surveys

Top quality quantitative insights
in B2B markets from handpicked experts.

Learn more
Calls

Bespoke expert recruitment, providing the most updated data and unique insights.

Learn more
Insights

Strategic insights reports tailored to your needs.

Learn more
Origin

Company & Market intelligence; powered by executive insights, curated analysis and AI-driven data ecosystem.

Learn more
Executive Partnerships

Your gateway to world-class advisors for origination, deal assessment, interim assignments & special projects.

Learn more
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