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Empower your Decisions with Customer Insights
in B2B Markets
Whether assessing expanding to new markets, launching new products, or performing due diligence, our survey team partners with you to recruit the hard-to-find respondents, design and program the survey and collect the responses, in days not weeks. Transparency & quality assured.
Why Choose Dialectica for B2B Surveys?
Dialectica ensures end-to-end survey delivery including custom expert recruitment, survey design & programming, live results sharing and project management.
Instead of relying solely on pre-built panels or bulk mailing lists for survey distribution, we carefully identify, engage and verify specific pools of experts curated for each project needs to ensure you will have bot-free respondents.
We tailor our survey creation process to meet the specific needs of each project. With custom-designed surveys and advanced coding capabilities, we ensure relevance and precision in data collection.
We provide full profile visibility, allowing you to pair up each expert to their responses, as well as to conduct follow-up calls with selected experts for a powerful combination of qualitative and quantitative insights.
Quality Controls
Anti-fraud technology in place, preventing undesired behaviors like speeding or straightlining, among others, plus active monitoring and removal of low-quality responses.
Upon the survey launch, gain access to live visualization of results through dynamic and customizable dashboards. These dashboards offer the option to filter, slice, and dice the data as needed, enabling real-time, ready-to-use insights.
Use Cases for
Dialectica’s B2B Surveys
Understand current and prospective customers’ purchasing journey, needs, pain points, and what makes them loyal and satisfied.
Get information at scale about market shares, supply chain financials, customer preferences, competition benchmarks to support strategic decisions including market entry, product development, pricing strategies, organizational design.
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Validate new value propositions or refine existing ones based on customer feedback.
Conduct market research and understand the dynamics, trends and characteristics of any market and industry.
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Validate new value propositions or refine existing ones based on customer feedback.
See what our customers say about us
How Dialectica's
B2B Surveys Work
Frequently Asked Questions
What's unique about Dialectica’s B2B survey approach?
We are not just a panel of experts. Our aim is to go beyond for our clients as a true partner in your insights journey. Meaning not only delivering top suited experts for your surveys but being involved in all of the steps needed towards building actionable quality insights.
How does undertaking a B2B survey differ from a B2C survey?
B2C surveys involve engaging with consumers of everyday products or services to gain insights into their preferences and behaviors. In contrast, B2B surveys focus on gathering information from companies and professionals within a specific field, making them less common and more challenging to conduct. This is what we specialize in.
How are you able to get access to respondents in highly concentrated customer bases & in niche markets?
Hard-to-find experts and out of the box research are at the heart of what we do. We utilize different techniques and tools to adapt to each project’s needs and its audience targets. Flexibility and innovation are key components of our approach, allowing us to effectively tailor our methods to meet the unique requirements of each project and reach the desired audience with precision.
What is included in the end-to-end proposition?
One-stop-shop with the ability to go the extra mile with expert recruitment: We go above and beyond to custom pick the right profiles for the project, and our services include content advisory, survey programming, quality assurance processes, plus customizable visualizations for easy reporting and seamless analysis on the go.
I’ve never done a B2B survey before; what are the most important success factors?
Ensuring you have the right partner helping co-create the right questions and recruiting the right respondents.
Explore Dialectica’s Solutions
Bespoke expert recruitment, providing the most updated data and unique insights.
Strategic insights reports tailored to your needs.
Company & Market intelligence; powered by executive insights, curated analysis and AI-driven data ecosystem.
Your gateway to world-class advisors for origination, deal assessment, interim assignments & special projects.
Featured Resources
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