Usage of Market Research Solutions: 2024 Report

The information you submit through the above contact form is absolutely necessary for Dialectica to respond to your request and contact you. We strongly advise against submitting sensitive data through the contact form. We recognize the significance of data protection and privacy and assure you that your information will be handled with appropriate security and confidentiality, in accordance with applicable data protection laws. We will not disclose your personal information to any third parties without a lawful basis. To learn more about our data protection and privacy practices, please refer to our Privacy Policy or contact us at compliance@dialecticanet.com.
Introduction
You wake up to have your morning coffee, and you are still thinking about a decision that will probably have an impact on thousands of your employees.
Or you are having lunch with a friend and have a brilliant idea that might change the direction of your entire company for the next decade.
Whether high-stakes or maybe tactical, as the leader of a large corporation, you are seeking for assumption validation and the highest level of accuracy possible. And if you consider your one-way decisions, one can only start to imagine the multiplier effect of this need to reduce uncertainty.
Survey Sample
In May 2024, we sourced the opinion of top management executives globally on their usage of Information Services & Market Research solutions for more accurate decision making.
The sample covered major industries globally, and comprised mainly of C-level management, or executives reporting directly to C-level professionals.