Helped the client gather actionable insights into the satellite data market

The Project

The client, a technology provider, faced the challenge of reducing storage and handling costs for satellite imagery. The client sought to engage with key industry players, including satellite operators, data distributors, and large-scale users across sectors like agriculture, defense, and environmental monitoring. Their goal was to better understand the procurement processes and technology choices that influence how satellite data is stored, processed, and distributed. By gaining insights into the decision-making criteria and technological needs of these stakeholders, the client aimed to refine their product strategies and position themselves effectively in the satellite data market.

Challenges and Approach

The primary challenge was gaining a deep understanding of how satellite data is handled, processed, and distributed, and identifying the key stakeholders within the industry. The client needed insights into the procurement processes, technology preferences, and criteria used by satellite operators and large-scale users from various sectors such as agriculture, defense, and environmental monitoring. This was crucial for refining their product offering strategies and ensuring they aligned with the industry’s needs.

Dialectica facilitated the client’s understanding of the satellite data ecosystem by organizing expert consultations with professionals from satellite Earth observation companies, data distributors, and large-scale data users. Through these targeted expert calls, we identified key decision-makers who could provide valuable insights into the procurement and technology selection processes across different industries.

Our Impact

Dialectica’s solutions, including 10 expert calls with industry professionals, helped the client gather actionable insights into the satellite data market allowing the client to enhance their market positioning and approach potential customers more effectively, ultimately giving them valuable insights to reducing storage and handling costs in the satellite data industry.