Achieved 85% of the required sample size with 120+ surveys, outperforming competitors’ combined total of 30

The Project

In early 2022, Dialectica was approached by a top global consultancy seeking support for a comprehensive survey on medical affairs within the pharmaceutical industry across multiple regions. Medical affairs is responsible for ensuring that healthcare providers receive accurate and scientifically sound information about pharmaceutical products. These teams are typically composed of highly-educated professionals with deep expertise in the field, making the task of gathering insights both critical and challenging.

Challenges and Approach

The project presented several challenges. Firstly, the niche nature of the medical affairs field required us to engage with a highly specialized audience, which demanded a precise and targeted approach to survey distribution. Additionally, coordinating a global survey meant navigating different time zones, cultural nuances, and regulatory environments, which added layers of complexity to the project.

To tackle these challenges, we leveraged Dialcetica’s extensive expert network and expertise in B2B research. Our in-house team meticulously crafted the survey to resonate with medical affairs professionals, ensuring that the questions were relevant and insightful. We also implemented a robust strategy to reach out to potential respondents across various regions, utilizing our cross-office collaboration to maximize coverage and efficiency.

Our Impact

Dialectica successfully completed over 120 B2B surveys, delivering approximately 85% of the client's total required sample size (N). This was a significant achievement, especially when compared to the combined efforts of two key competitors, who managed to deliver fewer than 30 surveys. Our ability to far exceed the competition was a testament to our dedicated team, whose expertise and commitment to excellence ensured the project's success.

The project highlighted our strength in cross-office collaboration, allowing us to seamlessly cover different time zones and provide exceptional client service. Our team's agility and responsiveness were crucial in overcoming the challenges posed by the project's complexity, ultimately making this one of our most successful B2B survey projects to date.