Explored the competitive landscape of the North American food market

The project

A leading food industry firm sought to gain critical insights into the North American  food market. Within a week, they needed to understand their market and competitive dynamics, including category trends, their expected evolution, trade margins, and promotional best practices . The client was particularly interested in prospective buyers so they also needed to keep  their identity confidential by engaging in anonymous calls. 

Our Solution & Approach

Expert Identification and Recruitment

Leveraging our robust database, we identified current and former buyers of the food category, with extensive experience in the particular food category from the specific retailers.

Dialectica's team of experts ensured these professionals had the necessary insights into category dynamics, shelf assortment evolution, trade margins, and best promotional practices.

Blind Interview Format

We facilitated a "blind" interview process, ensuring that the client’s identity was not disclosed to/ known by the interviewees, thereby securing candid and unbiased insights.

Custom Screening and Interview Guide

Collaborating closely with the client, we developed a comprehensive screening process to ensure experts could provide focused commentary on key topics. We crafted a customized interview guide focusing on category dynamics, market consolidation, and brand-specific insights for  companies, and premium imported brands.

Our Impact

Dialectica successfully conducted the expert interviews, providing the client with in-depth, actionable insights into the North American food  market. The client gained a nuanced understanding of market dynamics, competitive landscape , and retailer perspectives, empowering them to make informed business decisions. This engagement not only met the client's immediate needs but also demonstrated Dialectica's capability to deliver high-quality research under time constraints, fostering a strong relationship for future collaborations.