Delivered insights on healthcare software trends and procurement best practices

The Project

In the first quarter of 2022, one of the world’s leading consulting firms sought to deepen their understanding of market trends in healthcare software solutions. Their objective was not only to identify current trends but also to uncover best practices in the procurement process and evaluate software solutions tailored for hospitals in the EMEA region. To achieve this, they needed access to insights from top professionals across various medical departments, each with specialized knowledge and experience.

Challenges and Approach

The project posed several challenges. First, the healthcare software market is dynamic and rapidly evolving, requiring up-to-the-minute insights from industry experts. Additionally, the EMEA region encompasses a wide array of healthcare systems and regulatory environments, adding complexity to the data collection process. The consulting firm needed an agile and efficient partner to swiftly gather diverse perspectives from IT and healthcare professionals.

Dialectica rose to the challenge by deploying our dedicated B2B Surveys team. We tapped into our extensive network to source and screen experts’ profiles across the healthcare and IT sectors. Our dedicated team worked to ensure that the selected professionals were not only knowledgeable but also represented a broad spectrum of insights relevant to the client's needs.

Our Impact

Within just a few days, our efforts culminated in facilitating over 270 interactions between our client and leading IT and healthcare professionals. This rapid turnaround enabled the consulting firm to gather unique and actionable insights into the healthcare software market far more quickly than they had anticipated.

The depth and breadth of the information gathered allowed our client to gain a comprehensive understanding of market trends, procurement best practices, and the specific software solutions that are making an impact in hospitals across the EMEA region. 

By leveraging Dialectica's expertise and resources, the consulting firm was able to navigate the complexities of the project with ease, underscoring our commitment to delivering timely and high-quality expert insights for our clients.