Assisted with expert insights on strategic expansion in the consumer goods market

The Project

A global consumer goods company sought to expand its presence in the consumer goods market, beginning with an entry into North America and later exploring opportunities across the Asia-Pacific (APAC) region. The company aimed to gather expert insights to inform market entry and distribution strategies, ensuring a successful and sustainable expansion.

Challenges and Approach

Entering new markets posed several challenges. In North America, the company faced strong competition from established brands, making differentiation essential. Understanding the competitive landscape and consumer preferences was crucial for a successful entry. The APAC region added complexity with diverse distribution networks, regulatory frameworks, and consumer behaviors. The company needed region-specific insights and experienced professionals with P&L responsibilities in the consumer goods and FMCG sectors. Additionally, strict adherence to ethical guidelines was required, ensuring outreach only to former employees of key industry players.

Dialectica deployed a tailored approach to provide the client with critical market and expert insights. Leveraging our extensive global network, we identified and connected the client with industry experts possessing deep knowledge of market dynamics, regulatory landscapes, and distribution channels in North America and APAC. Through curated one-on-one consultations with former executives from leading consumer goods companies, the client gained first-hand insights into competitive positioning, consumer behavior, pricing best practices , and regulatory requirements. Our team of experts ensured the client received nuanced, region-specific intelligence by sourcing experts with direct experience in the Asia Pacific markets, enabling a targeted expansion strategy. Strict adherence to compliance guidelines was maintained by exclusively engaging former employees of key industry players.. 

Our impact

The client leveraged expert insights on consumer behavior, pricing best practices , and distribution channels to inform their North America GTM landscape and APAC market entry. Key questions were compliance with regulatory requirements and establishing effective retail and distribution partnerships.

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