Dialectica today announced the appointment of Roula Zaarour as Managing Director. She will be responsible for leading the company’s Americas operations as it scales its business, prepares to double its workforce in Canada by the end of 2022, and expands into new cities. In addition to taking on the role of Managing Director for the Americas, Zaarour also joins Dialectica’s Board of Directors.
“The opportunity for us is significant as the market research industry in the Americas is not only fast-moving but almost double the size of the European market,” says Zaarour. “As we rapidly scale our operations in the Americas, we have already succeeded in making a significant impact in the region working with some of the largest investment and consulting firms. Our formula for success lies with our highly trained professionals, research excellence capabilities, robust compliance framework, and cutting-edge technology. I’m thrilled to be leading the company’s operations in the Americas and excited by the growth opportunities that lie ahead.”
With the vision to shape better decision-making worldwide, Dialectica provides the world’s leading consulting, private equity, and hedge fund companies as well as large enterprises with access to primary research. In 2020, Dialectica established its Montreal, Canada office as its new home base for the Americas to support global expansion strategies, making it easier to build the capacity to meet accelerating client demand for primary research. In 2021, the company also opened a new office in Vancouver to meet current and growing demand for its services by clients that operate in the Pacific time zone. As Managing Director for the Americas, Zaarour will lead the company as it enhances its value proposition to clients and experts, doubles its workforce, scales its operations, and creates alignment between its Americas and EMEAA operations.
Zaarour will focus on increasing capacity to meet the needs of clients throughout the Americas while implementing innovative people strategies to support its rapidly growing workforce. “The people side of the business is always going to be the priority for us,” continues Zaarour. “Attracting and engaging top talent, building a global culture where everyone feels empowered to bring their full, authentic selves to work, and providing learning and development opportunities in a tight talent market is a challenge that we are already successfully delivering on as we establish a strong presence in the market. We will continue to invest in building the best homegrown talent as we innovate and scale our operations.”
Dialectica’s expansion strategy in the Americas is aligned with the growth in the global market research industry. According to industry data*, the global revenue of the market research industry exceeded US$73.4 billion in 2019, growing more than twofold since 2008. In 2019, North America generated the largest share of market research revenue, representing 54 percent of the total, followed by Europe with 26 percent. Operations for the world’s leading private equity firms, hedge funds and consulting companies are headquartered in the Americas, positioning Dialectica to optimally service their needs for access to primary research.
Zaarour brings more than 13 years’ experience as an operating executive in diverse environments to her role at Dialectica. Prior to joining the company, she held the position of Chief Operations & People Officer at Hopper, the data-driven ticket-booking startup. Before this, she was Chief Operating Officer and Partner at Real Ventures, a leading early-stage Venture Capital firm that invests in high-tech startups. Zaarour also spent close to 10 years leading major restructuring mandates in large organizations, such as CBC / Radio-Canada, Aerolineas Argentinas, and as a senior advisor at the Private Equity firm MatlinPatterson LLC in South America.